jump to navigation

Stock ale 20 June 2013

Posted by cooperatoby in beer, Brussels.
Tags: , ,
trackback

Great news that Brussels’ disused stock exchange is to be turned into the Belgian Beer Temple. It’s good that we should worship beer there and not capitalism. I particularly like the idea that the exploration of Belgium’s brewing heritage will be “a non-linear discovery, with a dynamic and interactive content” according to Brussel Nieuws. Belgian beer is certainly strong enough to make it so!

The city and the brewers’ federation have the ambition to turn this landmark, which is appropriately modelled on a Greek temple and whose front steps are a favourite perch for young people, into one of the city’s top five tourist attractions. I suspect it has something to do with the plans to pedestrianise the square in front of the building. It’s about time: I remember being distinctly underwhelmed by my visit to the dingy Brewers’ Guildhall on the Grand’ Place many years ago, so somewhere with more natural light and space will be welcome. The brewers’ federation has already been testing the water with its annual Beer Weekend in that same square and it has proved very popular (even if deterringly bureaucratic).

Two ways to fail

There are two ways the brewers could mess this idea up. First they could over-commercialise it – a warning may be found in the horrific prices charged at the shop called the Beer Tempel in Grasmarkt. (Does the brewers’ federation already run that? I never guessed.)
The second would be to exclude the smaller and more innovative brewers that are springing up. For years the only brewer actually brewing beer for sale in the city was aeons-old gueuze paradise Cantillon. It was joined in 2010 by the Brasserie de la Senne, who dared to brew stout and use an English amount of hops in their beer. This month sees the Brussels Beer Project market testing 4 beers called Alpha, Beta, Gamma and, you guessed it, Delta. It aims to be a ‘community brewery’ – not only do the public get to vote on how the beer should taste, they will also be asked to crowdfund it. This is the sort of new and experimental brewing that will keep beerophiles coming back.

Advertisements

Comments»

1. cooperatoby - 2 July 2013

Postscript – great! The customer chose a bitter blonde! http://www.brusselnieuws.be/artikel/brusselaar-verkiest-bitter-blond

2. cooperatoby - 21 June 2013

Stef,

I think with due deference to consistency between the classical languages the word is probably zythophile – http://www.zythos.be/ – but then maybe ‘beer-lover’ would have been better.

3. litgaz - 20 June 2013

I think there should be a fancy latinate word rather than ‘beerophiles’… perhaps there is & I don’t know it.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: