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David Bowie as a tool of social innovation 29 September 2016

Posted by cooperatoby in social innovation.

The Social Innovation Community (SIC) launched itself with élan this week. At 9:30 on Monday morning I was surprised to find myself singing along to Bowie and Bon Jovi under the guidance of Sanderson Jones, founder of the Sunday Assemblies. Sanderson turned his experience as a stand-up comedian to good account as he told us the story of how the (so far) 70 Sunday Assemblies – a sort of secular replacement for church congregations – are rebuilding communities and combating mental illness: Congregation – spirituality + science (mindfulness) + pop songs = Sunday Assemblies!

It was cheering to see the Britons who were there being so keen on European collaboration. It was inspiring to hear Fabrizio Sestini from DG CONNECT say that innovation is inherently social, and that economic innovation should be seen as a subset of social innovation: “Whenever there is a social change, eventually someone will make money from it. But that’s not the point.” I met lots of new people, and wrote all over tables covered with white paper. The two main ideas I put forward were that the 8 SIC networks (public sector, corporate social innovation, collaborative economy, social economy etc.) should formulate demands which the work packages (research, education, experimentation etc.) can then satisfy. Secondly, one key set of stakeholders that should be more involved is the funders of social innovation such as ESF Managing Authorities and foundations. But it’s still early days.

I noted two very disparate underlying models of what social innovation is: on the one hand an essentially political movement that has to challenge the financial system – and on the other hand the less disruptive idea that digital media can empower people to solve their own problems (‘tech push’). Social innovation is a broad church. In between, there is a lot of serious work to be done to measure what welfare benefits result and what return on investment social innovations produce.

It was interesting that in our final exercise, when we considered what governance model SIC should aim for, out of the three choices offered – organisation, collaboration and market – a surprisingly large number stayed on the ‘organisation’ table, rather than migrating, as the facilitator expected, to the ‘collaboration’ table. So there seems to be a long-term confidence in the value of what we are doing, and a will to establish SIC as a permanent entity.



1. PRADE Armelle - 29 September 2016

That’s a great article Toby ! I like your point of view, that’s really interesting to get your feed back, thanks a lot, and welcome in SIC, you are part of it anyway 🙂 and you have been seduced by the SA obviously (who would not be !?).

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